• An introduction to how to approach marketing your private practice and what this involves.
• Key concepts of marketing that are essential in various aspects of such as generating enquiries, what works best tactically, identifying your niche, researching and planning, costs.
• The opportunity to share current marketing issues in the group and share knowledge, expertise and ideas.
• How to put together a practical plan and develop tools to successfully grow your own business, in a cost effective way. 
• Introduce and consider a range of tools and techniques to consider when marketing.
• How to put together and implement your marketing plan and evaluate its success. 

Learning outcomes will include being able to:

• Understand what is involved in marketing and developing your own private practice successfully.
• Develop your confidence in marketing and developing your business.
• Become more familiar with a range of tools to enhance the development of your business. 
• Appreciate how to evaluate the marketing you do and consider in its cost effectiveness.