This event is aimed at counsellors and psychotherapists who are wanting training on
developing their private practice and aren’t sure where to start. Run by Mandy Atkinson, psychotherapist, supervisor, trainer and marketing professional. Before becoming a psychotherapist and
developing her own successful psychotherapy and supervision practice, Mandy worked both as a marketing and PR consultant, and a university lecturer in marketing with a special interest in
developing small businesses. She holds a masters qualification in marketing and draws on her experience in marketing and her knowledge of the counselling and psychotherapy industry,
providing a unique perspective on the development of private practice.
This workshop is aimed at people in the early stages of starting up in private practice or wanting a fresh perspective and to re-think their marketing and business development.
To do well, it is essential to develop business skills alongside your therapy skills. Typically marketing for private practice is often poorly understood and an area that needs to be talked about much more. The potential risk of failure is high, especially in the first three years. At its heart marketing is about finding and retaining clients though the development of a structured approach that looks at the goals of your business over specific time periods, identifying your own niches and a strategy that executes your plan. To succeed in the successful development of your practice, it is important to research and plan thoroughly and evaluate the success of the marketing that you do.
Mandy adopts a hands on and practical approach to business development and you can explore with her the marketing you have done to date and review its success. Mandy will show you how to do the research you need to get to know your prospective audiences and learn about others that offer similar services to your own. You will learn the principles of marketing your therapy practice, what will be involved and how to apply them to your own practice.